TOURS & SPECIAL APPEARANCES · 1997
Boost Fitness Tour
1997 · National promotional tour · Fitness through dance
EXPLORE THE COMPLETE STORY ↓Overview
The Boost Fitness Tour was a 1997 national promotional appearance tour headlined by Paula Abdul and sponsored by Boost Nutritional Drink. The campaign combined conversation about healthy, active living with Paula’s own approach to fitness through dance.
During interviews, Paula discussed exercise as something enjoyable and sustainable—particularly movement and dance rather than rigid workout routines. Her presence brought a familiar pop and choreography perspective to the brand’s message.
Fitness, Dance & the 1990s
The tour came between two of Paula’s best-known fitness videos: Get Up and Dance! (1995) and Cardio Dance (1998). Those projects invited viewers to get moving to the rhythms and choreography that had long defined Paula’s work.
The campaign also generated collectible 1990s merchandise, including a branded promotional jacket, cap and VIP backstage pass, now preserved in the photo archive below.
Paula Abdul — Tour Interview
Tour Merchandise & Memorabilia
Archive Notes
- Tour
- Boost Fitness Tour
- Year
- 1997
- Featured artist
- Paula Abdul
- Sponsor
- Boost Nutritional Drink
- Format
- National promotional fitness and media appearances
- Archive materials
- Original overview, Paula photograph, jacket and hat memorabilia, VIP backstage pass
Historical descriptions and photographs supplied by the Paula-Abdul.com archive. Exact city-by-city dates have not yet been documented.
Related Tours & Projects
Concert Tours ↗ · Get Up and Dance! ↗ · Cardio Dance ↗ · Career Timeline ↗.